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Using ''accelerated analytics'' on data from more than a million respondents across 3 continents, Dr Ross Honeywill identified a new $US3.9 trillion economy within the conventional economy. His NEO typology (NEO = new economic order) is today widely recognized as the defining high-value economic framework of post-industrial countries.〔Honeywill, Ross, ''NEO Power: how the new economic order is changing the way we live work and play''. Scribe Publications,2008〕 The classification breaks into two broad types,〔Bulletin Magazine, 3 March 2004 - ''The Shop of Things to Come''〕 derived from a multi-dimensional scored approach using the automatic interaction detector method (AID) across 194 determining factors: *New Economic Order: This group comprises about 24 percent of the population of the US and Canada. There are 60 million NEOs in the US and 6 million in Canada. NEOs exhibit progressive social values, have high social intelligence, a high ''internal'' locus of control, and are motivated by authenticity, design, quality, experience, provenance and the path less travelled. Almost all (93%) of NEOs are in the top third of discretionary spenders. NEOs populate the $US3.9 trillion NEO Economy〔Roy Morgan Research〕 *Traditional Economic Order: This group comprises about 50 percent of the adult population. There are 120 million Traditionals in the US and 12 million in Canada. Traditionals exhibit conservative social values, have a high ''external'' locus of control and while many are wealthy or have high incomes, they are reluctant spenders. They define themselves by brands and their occupations, and are motivated by price, features and status. Only 4 percent of Traditionals are in the top third of discretionary spenders – known internationally as the Big Spender Category.〔Roy Morgan Research〕 In addition to these two main groups is the Evolving Economic Order. This group comprises about the same proportion of adults as NEOs. They are similar to NEOs in values and attitudes but may not have the spending behavior to automatically qualify them as NEOs. Typically they are included in the New Economic Order classification.〔Roy Morgan Research〕 Based on evidence from more than 800,000 respondents over 15 years, the New Economic Order is an ascendant economic force.〔Sydney Morning Herald, ''The Rise & Rise of the Recession Busters'' - March 2009〕 ==Independent Evaluation== *1. KPMG (USA) commissioned a comprehensive audit of the best consumer methodologies in the US and, having judged it number one, accredited the NEO typology as world’s best practice.〔Honeywill, R 2006, ''NEO Power'', Scribe Publications, Melbourne.〕 *2. Sir Richard Heygate, former partner of McKinsey & Company in Europe & member of the elite IBM team that developed the first ATM, rigorously reviewed the NEO methodology. He immediately recommended it to David Norton, famous for developing with Robert Kaplan the Balanced Scorecard management tool used by corporations across the globe. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「New economic order」の詳細全文を読む スポンサード リンク
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